Chapter 16: High Profile

Reading through this chapter there as a lot about main events, grand openings, and celebrations. All of these projects and events are very important due to their size and cost.  The PR professional must take those kinds of events carefully because most of the time they are events that are reaching a grand amount of people.

Planning the event for how many people show up and what the event will consist of and who the audience of the event will be are very important. But the annual reports are the most important thing for a PR professional.  The images need to catch the eye and the information provided has to be audience centered.  As a PR professional I would make sure to put what is true and would be making the organization look better.

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