Chapter 12: When the News Isn’t Good

A crisis is both a surprise and a threat to an organization.  I learned in this chapter that every public relations professionals should be prepared and plan for a crisis at all times.  If prepared then you will be able to handle the crisis in a professional manner, including all the things that we have learned in earlier chapters.

When a crises happens its important that you reach out to the audience and publics immediately.  When releasing a story or something about the content I learned that you should be truthful and hope that what you say reverses negative attitudes and behavior.  The plan contains five parts.  Detection, Preparation, Containment, Recovery, and learning and evaluation, are all parts to the five crisis stages.

There are two parts of managing a crisis, the first part is managing the crisis itself, which according to the book is an operational response. The second part is managing how the public learns about the problem or crisis. Along with how the public learns about it, we need to manage how they react and respond to the crisis.

Having a crisis plan is best for an organization or company because it will help you manage public opinion and media attention.list

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