Chapter 11: Let’s Hear It

As our generation is transitioning into an electronic era public relations professionals not only need to know how to write to be read, but write to be heard as well.  Writing to be heard can be found in broadcast, scriptwriting, and for speeches. Writing to be heard means that the audience needs to understand the message clearly once heard the first time.

When writing for broadcast you not only have to keep the audience in mind, but the sound, visuals, and time. Broadcast also has some advantages over print writing because when writing for example, a radio, the message is reaching tons of people for 24 hours a day.

Scriptwriting includes writing for sound and visual. Scriptwriting is known for focusing on soft news or feature productions in controlled video presentations. When thinking of the content or layout of your script think of how we produce a feature story.



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