Chapter 5: Research Influences on Public Relations Writing

Research is needed to improve the relations ship between an organization and the public. While reading this chapter I learned that there are six elements of public relations where research is needed. Lerbinger says the organization’s environment, the organization’s structure, the organization’s publics, the message of the organization, the media, and the effects of the program are all to be researched carefully.  Knowing the following six elements will have an impact on the writers style and aim.

While researching the six elements to the organization, there are many different ways to approach each element. When researching the organization, it would be best to use external sources and internal sources.  Researching the publics you could use a database, or publicly available information such as a library, or news media. magnifying glass


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