Chapter 9: Out of Your Control…or Is it?

News releases are something we went over in SPC 213 we even typed one up for practice. In this chapter, there is more detail for when and for what a news release should be used in media news.

News determinants or news values for the media were listed and described as well.  Timeliness, Relevance, Proximity, Prominence, Rarity, Trendiness, and Human Interest are all part of the basic news criteria.

Structure for writing in the press was given as well, which was very helpful because I have never written in that style before. The inverted pyramid structure deals with the who? what? when? where? why? and how?  The model of the press release made it easier to visualize what the layout really looks like.


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